To take on Amazon, leading American grocery retailer Kroger and Microsoft have partnered to redefine the customer experience using Kroger technology products powered by Microsoft Azure Cloud.
Kroger will pilot a connected store experience and together with Microsoft, jointly market a commercial retail service. “Our partnership brings together Kroger’s world-class expertise in the grocery industry with the power of Azure and Azure AI,” said Microsoft CEO Satya Nadella.
The Kroger Technology team has developed a smart technology system, powered by Microsoft Azure and connected by IoT sensors, to transform two pilot stores located in Monroe, Ohio and Redmond, Washington, respectively. Both stores will feature technology such as digital pricing signage which will provide consumers with richer data.