The tech world’s eyes have turned to Las Vegas this week, where the Consumer Electronics Show is set to kick off and one major company, which is not known for its wide CES presence, is already starting campaigns of a different kind. Apple knows a ton of Android manufacturers will be at CES to show off their latest phones, and so it has put up billboards playing up the privacy aspect of iPhones.
Playing on the ‘What happens in Vegas, stays in Vegas’ trope, Apple’s latest ads say “What happens on your iPhone, stays on your iPhone,” as spotted by Engadget’s Chris Velazco, near the Las Vegas Convention Center.