Ever since Reliance Jio entered the telecom market, data services have become the big battleground for Indian telecom companies. Firing its latest shot Vodafone Idea, the largest telecom network in the country, is bringing a new #StrongerEveryHour ad campaign to highlight the improved network of Vodafone Idea 4G network in crowded areas, where a tower is being added every hour.
“Even while stuck in traffic at a crowded signal or travelling in a crowded train, customers will not have to wait for buffering the climax scene while watching their favorite shows/series or miss a turn in the midst of an addictive/engrossing online game or get a patchy network while on a video call with their loved ones,” the company said in a statement, which also showed off the witty TVC created by ad agency Ogilvy & Mather: