Xiaomi expanded into Europe slowly last year and is now one of the fastest-growing brands in that region. The company is doubling down on this market with its biggest ever Mi Store in Europe. Xiaomi has chosen Paris and its famous Champs-Elysees street as the location for the store.
As is expected, the company will sell pretty much everything under its product portfolio at the new Mi Store. You can expect smartphones from Xiaomi’s Mi label, the Redmi sub-brand as well as Pocophone. The company said it will also sell headphones, smart home cameras, air purifiers and home appliances at the store.