Smart Speakers Among Fastest-Growing Categories in India, Claims Accenture

A new research report from Accenture suggests that standalone voice assistants – or smart speakers – are one of the fastest-adopted technologies in India and have a 97 percent satisfaction rate among Indian consumers.
The data was revealed as part of the ‘Reshape to Relevance’ report, which further suggests that ninety-six percent of Indian consumers expect their home device purchases, such as smart TVs or computers, to be based on ease of integration with their standalone smart speaker.
The report is based on a global survey of 22,500 consumers across 21 countries. Exactly 1,000 people were interviewed in India as part of the survey.
Globally, consumers reportedly see value in voice assistants managing home security (61 percent of respondents), providing connected home automation (59 percent), paying bills and providing payment alerts (55 percent) — even making restaurant reservations (53 percent) and providing access to virtual medical advice (52 percent).
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